- Easy to use web-based Administrator
- Built-in help files
- Unlimited number and level of categories
- Unlimited number of products
- Products and subcategories at any level
- Special quick-edit screens for products and categories
- Mark products and/or categories as "New" or "On Sale"
- Special product copy feature to make adding similar products quick and easy
- Unlimited number of product options
Options can adjust product price, weight, SKU and number in stock - Turn options or option choices on and off
- Automatic display of price with option
- Standard options that can be used for multiple products
- Can make an option choice required or not
- Custom fields for adding information on products such as manufacturer, author, etc.
- Ability to set a second set of prices for special users (e.g. wholesalers)
- Tax rates for by state, zip and/or country
- Setting for tax on shipping
- Automatic shipping rates for UPS and USPS, others using Intershipper
- Alternatively, can create custom shipping tables by weight, number of items, or total price
| - Can add a base shipping charge to all orders
- Can add a handling charge to all orders
- Choose the types of shipping you want to offer (ground, next-day, etc.)
- Send confirmation emails when orders are placed and shipped
- Offer discounts by product, category, or the entire store
- Can also base discount on total amount of order
- Discounts can be based on a coupon code that customer must enter
- Offer discounts only to certain customers
- Discounts can be a specific amount off, or a percentage
- Discount can be offered if certain amount spent, or specific quantity purchased
- Create and redeem gift certificate codes
- Customers can add gift messages and desired delivery date to orders
- Shortcut features to make order processing fast and easy
- Checks for valid credit card number and expiration date
- Built-in pop-up editor for lengthy text fields
- Image upload feature
- Add your own additional store pages
- Create and track store affiliates
- Send email to subscribers, affiliates, or other user groups
- Inventory control settings
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